LEADERSHIP TEAM BIOGRAPHIES


J MaddenJ Madden, Owner and Managing Partner
On July 1, 1987, J Madden successfully founded and launched the Greenwood Athletic Club, and has been recognized as a leader in the fitness industry ever since. Pura Vida continues his vision in the pursuit of providing first-class options to those who desire to embody the good life.



Keith MooreKeith Moore, General Manager
Starting his career directing art galleries in San Francisco, Keith made the jump into health and fitness believing that "there had to be a better way to promote and give voice to a healthy lifestyle." Developing innovative and consultative ways to brand, market and position health clubs, he began with ClubCorp in the mid-1990s, focusing on tennis properties. Moving into fitness and multi-sport clubs with Club One in San Francisco, he oversaw 9 clubs in California, creating fitness marketing and membership programs featured in the Wall Street Journal. In 2003, Keith and his family moved to Denver, where he began work with Wellbridge as West Region Sales and Marketing Director, overseeing 13 multi-sport clubs in 4 states. Keith became involved in Pura Vida in 2008: “Developing Pura Vida and Vital Spa has been amazing. It’s wonderful to be surrounded by friends who value health and wellness in their daily life.”


Mollie Anderson Mollie Anderson, Controller
Mollie holds a Bachelor of Science in Business Administration with an emphasis in Accounting from the University of Nebraska and comes to Pura Vida from outside of the fitness industry. Most recently employed in the public accounting sector, she has extensive experience working with special and metropolitan districts. Fitness has always been a passion of Mollie’s so the opportunity to incorporate wellness into her professional career was one she could not pass up.

Heather BahlmannHeather Bahlmann, Fitness Director
Heather most recently held the position of Health & Fitness Director for the esteemed Atlantic Club in New Jersey, where she was responsible for the vitality and success of their personal training, group exercise, KINESIS® and Pilates programs. Heather’s launch of our KINESIS program at Pura Vida comes after having had the experience of opening the 2nd such facility in the United States. One of her passions is community outreach and event planning. Heather recently worked closely with the Avon Foundation in recruiting over 250 members and guests to participate in raising over $500,000 for breast cancer research and funding. Heather has also organized and hosted an annual community health fair, women’s health day, senior health & fitness day as well as a running and triathlon camp with 6-time Ironman champion, Mark Allen.

Juliet HicksJuliet Dawkins, Membership & Social Director
Juliet joined the Pura Vida team shortly after the Club opened in 2008, and became director of Membership in January of 2010. With a passion for fitness, a healthy lifestyle and a love of adventure, Juliet was drawn to what Pura Vida has to offer. Born with an entrepreneur spirit, Juliet previously founded two small businesses, the Travel Bug and The Hound Lounge. After growing up in a small town in Ohio, she graduated from DePauw University and then headed west to Colorado. Juliet enjoys teaching yoga, growing the Pura Vida family and heading up the member social events.

Noel Cockrel Noel Cockrel, Spa Director
Noel Cockrel began her professional career in the luxury hospitality industry at The Ritz-Carlton, Bachelor Gulch. Having worked for premier brands for over a decade, Noel has a clear understanding of combining excellent client services with unique product selection. Her expertise and leadership has taken her all over the country opening boutiques, spas, and hotels for one of the leading brands of the world. She is passionate about life and committed to excellence.

Jillian KingdomJillian Kingdom, Member Services Director
Jillian joins Pura Vida as a Denver native with a background in customer service, management, marketing and sales. Prior to joining the team at Pura Vida, Jillian worked in a variety of industries as a lifeguard, a campus representative for Apple Computer and most recently in the fitness industry selling Pilates equipment. Involved in dancing and athletics for a good portion of her life, she understands the importance of a healthy lifestyle and is committed to exceeding your expectations as a member at Pura Vida. Welcoming you with a smile and her warm, fresh attitude, Jillian will ensure you have the best experience possible upon each visit with us.